How do I differentiate my wines in the market?
One of the most recurring questions from our clients is to understand what space their project could occupy in a market as atomized as the wine market. The competition is fierce; Small projects with limited resources coexist in similar spaces with large industry players or with multinational companies with multidisciplinary teams and large budgets. The quality of the wine is no longer a distinguishing factor, it is a minimum requirement to be able to claim a place at the table.
In these times where everything evolves so quickly, it is necessary to stop and return to the origins to understand where we are moving. It is necessary to ask questions and take the time to find the answers. What factor differentiates my wines from the competition? Is the price I have decided to apply in line with the competition, the segment and the channel where I market? What actions am I taking, personally, to make my wines known? Who is my target customer? In the case of exporting or selling to distributors, am I sure that I am offering them a sustainable business? How much would I like to grow? Do my expectations align with reality?
Finding answers to these and other questions can be a starting point to understand what place my project occupies in the enormous wine market.
